Hey, it’s Kylie Davis from HomePrezzo here, and I’m at the day after Inman Connect. It’s been a crazy week in the middle of Las Vegas at the ARIA Resort, and I wanted to give you a quick summary of what the key lessons where that came out of the conference for me.
There were three key themes around technology that came out over the last few days. The first one is … What was the first one?
So, the first one we saw was around automation. What’s happening for agents is we’re looking to automate as much as possible to get rid of all the busy work that’s going on inside our businesses. One of the speakers on the Friday commented that about 11% of agent time of what they had observed was spent in front of customers. And the rest is really back office admin stuff.
So, automation, whether you’re using tech to do that or structures and processes that are centralising those functions.
The next part of it was around collaboration, and this is kind of a tech thing. So, now everybody’s got tab fatigue now. Nobody wants hundreds of tabs open so they can do all the things that they’ve got to do. This is part of this kind of tech exhaustion that we’re all feeling. So, for the innovators in the crowd, what we were hearing is that absolutely you want to be best of breed and you want to do your tech thing as well as you can, but you absolutely need to be able to plug and play that into other systems. So, this is really around the rise of open API and technologists being able to make their tech play nice with other tech, and agents and franchise groups being able to pull the best tech in together and connect that up and automate it, to make it as easy as possible.
And, so really simplification was the last kind of theme that I saw come out of the conference too, which is that agents want it to be simple, and they deserve it to be simple because it’s just too exhausting the way it’s been going for a long time. So, really make that connection and that relationship between the agent and the buyer or the seller as absolutely easy as possible. Streamline all the processes, automate it, get the technology collaborating together, and let’s put all the emphasis back on the human beings in the transaction, not on the transaction itself, and make that whole process end to end.
So, the technology really enabling human beings and building the relationships, because there’s no point in getting hundreds of leads if you’re too busy to act on any of them.
That’s my take so far. It has been a crazy week. I’m going to digest it over the next few days and start to write some blogs and things. Keep following us, and speak to you soon. Thanks.
Content marketing strategist, researcher, journalist and presenter specialising in the real estate industry. I'm passionate about proptech, digital disruption and all things property, big data, leadership and entrepreneurial ideas, have an MBA and specialise in social and digital media content creation and automation.